Band Aid

Facilitated an internationally viewed online-only advertising campaign utilizing social media as a primary interface completing marketing and online data help by contributing to the conceptualization with my knowledge of the underground female skateboarding scene of New York City. I casted talent, assisted with sets and locations, and was the lead skater, before “girl skaters” were seen in commercials at all in 2013 – Gap, Paul Frank, Playtex, and Maybelline dropped similar commercials directly after this one aired.

Conceptualization, Lead, Casting Director, Marketing, Social Media & Data Research, Talent, Skater
October 2013
Online advertising campaign, scroll down to view screengrabs